I think B2B and B2C marketing have far more similarities than differences. Sure, some of the tactics may be different, but the process is always the same. Whether its B2B or B2C, good marketers will identify an audience, find out where they hang out, listen to what they have to say, create interesting content based on their needs, determine the tone with which they want to hear it and design the package in which they want it delivered. Add in some metrics and you have a plan.
Social media has turned everyone into consumers with faces, names, personalities and habits. Even in B2B marketing, we are no longer talking to a faceless entity – we are talking to people. That’s no different from any consumer brand out there.
by Paige Holden