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他们说SEO已经不流行了，现在是SMO的时代了。我的部落格虽然没啥流量，但这个潮流还是要跟的。于是加了些可爱的分享小图标。 方法很简单：把下面这段JS代码直接贴到你的网站上： <a class="bshareDiv" xhref="http://www.bshare.cn/share">分享按钮</a><script language="javascript" type="text/javascript" xsrc="http://www.bshare.cn/buttonLite.js#style=2&textcolor=#000000&bgcolor=none&bp=renren,sinaminiblog,qzone,qqmb,qqxiaoyou&ssc=false&text=分享到:"></script> 使用说明： 感谢李小鹏的帮助！ 2010最新Google排名算法公式： Google得分=（关键词得分X0.3）+（域名权重X0.25）+（外链得分X0.25）+（用户数据X0.1）+（内容质量得分X0.1）+（人工提分）-（人工/自动降分） 得分影响因子分析—关键词: —域名权重: —外链得分: —用户数据: —内容质量得分: 这个公式挺合理的，也大致符合Google的排名方针，内容 > 域名权重 | 外链。 I think B2B and B2C marketing have far more similarities than differences. Sure, some of the tactics may be different, but the process is always the same. Whether its B2B or B2C, good marketers will identify an audience, find out where they hang out, listen to what they have to say, create interesting content based on their needs, determine the tone with which they want to hear it and design the package in which they want it delivered. Add in some metrics and you have a plan. Social media has turned everyone into consumers with faces, names, personalities and habits. Even in B2B marketing, we are no longer talking to a faceless entity – we are talking to people. That’s no different from any consumer brand out there. by Paige Holden The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell. You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this. Facebook has built in tools which can be used to build your business. These include: These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites. You can learn how to take further advantage of these features by visiting the facebook website business section. SOCIAL ADS Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page. This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales. FACEBOOK PAGES You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise. You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other social networking site friends – they can leave comments and generally enhance the experience of a visit to your page. You can use this social networking site to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on. FACEBOOK BEACON Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic). This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service. Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others. FACEBOOK INSIGHTS If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign. Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further. FACEBOOK PLATFORM Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base. You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them. FACEBOOK POLLS Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling. You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant. Do not forget about these valuable tools – they can really help out your business. Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly. Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people. CREATING APPLICATIONS FOR BUSINESS With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained. You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no? You will also be building a sense of community amongst all of these potential customers which will help you get sales. Here are a few tips for getting the best results from your applications: 1) Make it relevant 2) Privacy policy 3) Free distribution by Kipp Bodnar Businesses have long believed that it is easier to keep a customer than to obtain a new one. In the world of inbound marketing, a massive focus is placed on the customer acquisition process. Yet, inbound marketing tactics can be equally powerful for keeping current customers happy. Many of the strategies and tactics designed to bring new customers into the sales funnel can be tweaked to make existing customers happier and more retainable. 8 Ways to Retain More Customers with Inbound Marketing1. Educational Content – Great content is the foundation of inbound marketing, but it isn’t only for your prospects. Make sure that part of your content creation strategy is dedicated to educating current customers, so they can better understand your industry and the value of your product or service. This can be done through a variety of methods, including product-related blog posts or customer-only webinar training sessions. 2. Encourage Collaboration Between Customers – Customers often become better customers when they can learn from others in situations similar to their own. By connecting your customers online and offline, you can empower them to work together. Local user groups offer a good example to make this happen. Help customers set up a small gathering with others who are in the same geographic location. A user group could be as simple as a small group breakfast once a month. 3. Customer Support – One of the most well-known uses of inbound marketing for customer retention is using online tools like Twitter for customer support. This process was made famous with by Comcast with their Comcast Cares Twitter account. Any business, regardless of its size, can leverage online tools to make customer support simpler and faster, which helps to keep customers happy. 4. Product Content – Sometimes it is ok to talk about your product. When attracting new customers, it is best to publish content focused on industry best practices rather than your product. However, there is no rule against having more than one blog. It is appropriate to have a customer blog that is focused on product-related content and customer-specific best practices. 5. Virtual Events – Inbound marketing is all about leveraging the power of the Internet. One way to do this is to merge online and offline events. For example, a business could host a quarterly online virtual conference for its customers. The webinar could feature speakers from within your organization and perhaps some partners. It would be far too expensive to do a quarterly offline event, but the virtual event provides an opportunity for you to help customers at a reasonable cost. 6. SEO Common Customer Issues – Many businesses spend time on search engine optimization to attract new customers. However, you also want current customers to find the answers to any questions they may have about your product. The last thing a business wants is for a customer to not find a customer service answer they are looking for. Or even worse, to find a negative online mention from a former customer who had a bad experience with the same problem. When you are thinking about your target keywords and content for your SEO strategies, consider how to help your current customers. 7. Empower Customers to Help Other Customers – Customer support can be expensive. Sometimes your customers are the best customer support representatives a business can have. Many businesses have found success in creating online forums for their customers as a way to help them work together to resolve issues. 8. Ask for Customer Feedback – This last one may seem simple but few companies do it as much as they should. Using online survey tools, email and social media, a business can collect valuable feedback from its customers in a short period of time. Set up regular customer surveys throughout the year and explain to the respondents how their feedback will be used and reviewed. What else would you add to this list? |
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