Integrated Marketing Communication, e-Commerce, e-Marketing

This list covers the basics – and a few advanced tactics – to make your email the best it can be.
‰‰ From Line – How people recognize you. Keep it consistent (usually company name). ‰‰ Subject Line – Gets your email opened. Keep it 40 characters or

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by Sam Eidson
It’s budgeting time. Sharp-penciled b2b marketers are sitting down to determine where their organizations will invest. Some are weighting their budgets back toward growth, but across the board CFOs are dictating that the money be smarter than ever. Marketers are being held accountable to results, and their budgets depend on that.
Organizations that

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By Jim Nichols December 17, 2010
Article Highlights:
The number of social media management tools out there is mushrooming.
One rule of thumb is to use a simple annoyance test — take the platforms you are considering for a test drive.
Something that is annoying to do once is rage-inducing when performed 192 times a day.
There are

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Build a fan page Facebook allows your brand to interact with fans through fan pages. These pages can be used by your business as a blog, a research tool or as a communication device to post messages, respond to issues and solve customer problems. Fan pages also provide your brand with

阅读全文 How can B2B brand make use of Facebook

Engaging customers and prospects with relevant communications is essential to marketing success. By combining marketing automation technologies often used by business-to-consumer marketers with sophisticated email tactics, b2b marketers can better establish a rich dialogue with individual prospects and customers. Here are three b-to-c tactics that b2b marketers can incorporate into their programs

阅读全文 What b2c tactics can benefit b2b marketers?