Integrated Marketing Communication, e-Commerce, e-Marketing

by Kipp Bodnar
Businesses have long believed that it is easier to keep a customer than to obtain a new one. In the world of inbound marketing, a massive focus is placed on the customer acquisition process. Yet, inbound marketing tactics can be equally powerful for keeping current customers happy.
Many of the strategies and tactics designed

阅读全文 8 Ways to Use Inbound Marketing to Retain Customers

This list covers the basics – and a few advanced tactics – to make your email the best it can be.
‰‰ From Line – How people recognize you. Keep it consistent (usually company name). ‰‰ Subject Line – Gets your email opened. Keep it 40 characters or

阅读全文 Email Marketing Checklist