Integrated Marketing Communication, e-Commerce, e-Marketing

by Sam Eidson
It’s budgeting time. Sharp-penciled b2b marketers are sitting down to determine where their organizations will invest. Some are weighting their budgets back toward growth, but across the board CFOs are dictating that the money be smarter than ever. Marketers are being held accountable to results, and their budgets depend on that.
Organizations that

阅读全文 Budgeting for a B2B Company – A results-based approach

By Jim Nichols December 17, 2010
Article Highlights:
The number of social media management tools out there is mushrooming.
One rule of thumb is to use a simple annoyance test — take the platforms you are considering for a test drive.
Something that is annoying to do once is rage-inducing when performed 192 times a day.
There are

阅读全文 How to choose a social media management tool

Build a fan page Facebook allows your brand to interact with fans through fan pages. These pages can be used by your business as a blog, a research tool or as a communication device to post messages, respond to issues and solve customer problems. Fan pages also provide your brand with

阅读全文 How can B2B brand make use of Facebook

Engaging customers and prospects with relevant communications is essential to marketing success. By combining marketing automation technologies often used by business-to-consumer marketers with sophisticated email tactics, b2b marketers can better establish a rich dialogue with individual prospects and customers. Here are three b-to-c tactics that b2b marketers can incorporate into their programs

阅读全文 What b2c tactics can benefit b2b marketers?