Integrated Marketing Communication, e-Commerce, e-Marketing

by Jay Henderson
More Channels, More Data, and Better Tools Online marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. 2010 is already shaping up to be an exciting year for online marketers. To provide better visibility into the year’s trends,

阅读全文 10 Key Online Marketing Trends for 2010

Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty. Not surprising, most have failed. Consumers adopted digital technology as they themselves saw fit, in the process fundamentally altering the way they make purchasing decisions.1 Companies that

阅读全文 (McKinsey Quarterly) Four ways to get more value from digital marketing

Mailing List Sizes
SMTP Server Setup

Direct Send Mode -You can use your Domain Name Server instead of your SMTP server to send your emails.
Multi-Threaded Multi-Processor Engine – A system used to speed up your emails so your SMTP server won’t get bogged down because of the large number of emails you’re trying to send.
Auto. Detect Settings

阅读全文 Ways to Review an Email Marketing Software

1. Web Content Management System (WCMS) – a software system (usually implemented as a Web application) used to control a dynamic collection of Web material (HTML documents, images and other forms of media). Featured in automated templates, easily editable content, scalable feature sets (plug-ins or modules), web standards upgrades, workflow management, access delegation, document management,etc.
eg.

阅读全文 An Online Marketing Professional’s Weapons